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Get off my lawn… and stop stealing my news
4 weeks ago · 2 comments
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Get off my lawn… and stop stealing my news
Many of my colleagues aren't using Twitter yet, which may seem amazing but I know for many it's an issue of limited time and resources. When you're managing a robust traditional communications program with no support staff and organizational leadership that has limited understanding of social media, it can be a hard sell to convince the organization to begin committing some of those resources to new, relatively untried approaches.
But until we see it happen in more organizations, developing that ecosystem where we can share ideas and best practices, build stronger collaborations and create a deeper understanding of what's going on in our part of the world will be impossible.
While regional nonprofits in So Cal may not yet be on Twitter, there's an amazing community of nonprofits overall and you can learn a lot from them. If you're not already following them, I'd suggest you follow Beth Kanter (@Kanter), who is moving from Boston to the west coast shortly, @amanda, @drimington, many others.
Then, I'd suggest inviting a few of your peers to participate - and help them start by suggesting 10-20 people to follow, so it's relevant from day 1.