DISQUS

Content Matters: Open Table Should Buy Yelp ($OPEN)

  • Scott McEvilly · 5 months ago
    Hit the nail on the head. I'm sure that type of partnership would result in an influx of consumer reviews that is supported by open table pushing data to consumers i.e. How was the steak you had at x restaurant.

    Open Table has a wealth of information available that it could be sharing more so with its consumers that could create a more engaging conversation that would empower brand advocates. All of which could in turn be shared on social networks in a more transparent, effective manner via facebook connect and other widgets.

    Now, all Open Table would need after purchasing YELP is an effective loyalty program in place of what they have, a more competitive pricing structure that permits small business to run Open Table, and to open up their program to permit more APIs/etc. So, yeah they got a few challenges.