DISQUS

Content Matters: No One Trusts Your Corporate Blog

  • Michael E. Rubin · 1 year ago
    Barry,

    There are actually examples of corporate blogs that do write about products in a fun and friendly way. As it was pointed out in the report, Dell, Rubbermaid, and Microsoft all do this pretty well. In fact, Microsoft's Outlook blog is one of my favorite blogs (corporate or non-corporate) because it's fun, friendly, and informative. It also just happens to be about a subject I care about (email productivity).

    Some corporate blogs that do blog about their products and do it well:

    Intel
    Lenovo
    Nokia
    Sharpie
    Walmart

    All are Blog Council members, BTW. You can find other examples here: http://is.gd/aS5J

    Cheers,
    Michael

    ----
    312-932-9000 / michael@blogcouncil.org / twitter: merubin
    I am a Blog Council employee and this is my personal opinion.